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New Artist Unlike Pluto

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9/7/2018 New Artist Unlike Pluto


Please join us in welcoming Heroic artist Unlike Pluto as the latest addition to the North Star Media roster!

Hailing from Atlanta, but now based in Los Angeles, Unlike Pluto (Armond Arabshahi) is an emerging force in a space he’s carved out for himself - electronic rock. Armond had always found a fascination in the planet Pluto growing up. Relating to its uniqueness and inability to “fit in” to the rest of the solar system, Armond often found himself sticking out of the crowd - a theme that’s carried over into his sound, an emotional mesh between traditional rock music with an emotional electronic twist.

Armond began teaching himself how to play the piano at the age of 5. His obsession with music led him to learning the guitar, drums, and, for the heck of it, clarinet. Throughout Armond’s childhood, he began navigating through varying genres of music, starting with rock, country, folk, screamo, and EDM before finally landing somewhere perfectly in the middle of all four elements.

At just 13 years old, Armond had completed his first song and became addicted to the feeling of producing work that would fully represent himself. Citing Gorillaz, Nirvana, System of a Down and Linkin Park as his constant inspirations, it became evident that artistry would eventually fall into his future path. This diversity in inspiration and open-minded approach has become more apparent in Unlike Pluto’s musical projects today, as he challenges the boundaries of genres. Armond’s style now continues to explore dark and experimental routes, with captivating usage of real instruments, his own vocals and classic songwriting techniques.

Armond cemented his growing reputation in the electronic music scene by performing at some of the top crossover festivals including Lollapalooza, Bonnaroo, EUPHORIA Music Festival and more. In 2017 he also embarked on his first nation-wide headlining tour the “Everything Black Tour” following the massive success of the same-titled single which has since amassed over 10 million streams on digital streaming platforms. Follow-up single “Waiting for You”, performed with close friend Joanna Jones, has since crossed 5 million streams on Spotify.

Now, Armond’s sound and brand has matured more than ever and he’s prepared to relaunch himself going back to his rock-centric roots with the best music he’s ever made which includes his own vocals, lyrics, and unique rock-meets-electronic production.

For more info: https://www.northstarmedia.com/artist/MjIyNTMyLTNmMmIyOQ

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